Adobe Marketo Engage is designed to align sales and marketing on all touchpoints to keep customers engaged. Marketers use Marketo Engage to keep track of all the moving pieces and all stakeholders through one platform. They can manage audiences, channels, touchpoints, and data sources. Using AI (Artificial Intelligence), they can create audiences and personalize content for them. Marketo Engage’s time-saving tools lessen the time needed to get tasks done like creating new campaigns.
This product can be used alongside other marketing tools, CRMs, and social media tools. Better yet, as a part of the Adobe Experience Cloud, it can be integrated with any of its products.