What is Marketo Engage?

 

Get a preview of the popular lead management and customer engagement platform that was recently added to the Adobe Experience Cloud. 
 
Learning Objectives:
After completing this lesson, you will be able to:
  • Describe the different ways in which Marketo Engage can be used
  • Narrate how Sales and Marketing teams get more aligned and connected with Marketo Engage
  • Give an example of how Marketo Engage can be used

Adobe Marketo Engage is designed to align sales and marketing on all touchpoints to keep customers engaged. Marketers use Marketo Engage to keep track of all the moving pieces and all stakeholders through one platform. They can manage audiences, channels, touchpoints, and data sources. Using AI (Artificial Intelligence), they can create audiences and personalize content for them. Marketo Engage’s time-saving tools lessen the time needed to get tasks done like creating new campaigns.

This product can be used alongside other marketing tools, CRMs, and social media tools. Better yet, as a part of the Adobe Experience Cloud, it can be integrated with any of its products.