CRM stands for Customer Relationship Management. In very simple terms, CRMs help companies maintain good communications and relationships with their customers, vendors, and employees.
Businesses use CRMs to streamline their marketing, sales, and customer service processes. CRM software makes it easier for businesses to find and engage new prospects, convince them to buy their product or service, and deliver exceptional service. CRMs have many different aspects, so we will explain them to you in bite-size pieces in our modules and lessons.
