What Is Adobe Target?

Get acquainted with the capabilities of Adobe Target on different channels.

Learning Objectives:

After completing this lesson, you will be able to:

Narrate how Adobe Target can be used
Describe how it is used for testing, optimization, and personalization
Realize Adobe Sensei’s contribution towards personalizing customer journeys through Adobe Target

Adobe Target is Adobe Experience Cloud’s testing and optimization solution. With its AI-powered testing, personalization at scale, and automation capabilities, Adobe Target allows marketers to target each customer separately. This way they get optimized experiences at every touchpoint with the business.