Every customer is different and needs a different brand experience to be fully engaged. Adobe Customer Journey Orchestration empowers businesses to provide each customer an experience tailored to them. These experiences are designed based on the customers’ past behavior and preferences.
Businesses can proactively manage interactions with all their customers to deliver the right experiences at the right time through Adobe Customer Journey Orchestration. It does not target segments with experiences that are relevant to the average customer in the segment. Instead, the application enables businesses to personalize experiences for each customer.
