A brief introduction to Adobe Customer Data Platform, with a simple example to show it can be effectively used to improve the customer experience.
Learning Objectives:
After completing this lesson, you will be able to:
Describe the features of Adobe Customer Data Platform
Give an example of how Adobe Customer Data Platform may be used by businesses
Adobe Customer Data Platform helps businesses combine and activate both known* and unknown* data in real time. It creates real-time customer profiles with the data, which are used to deliver consistent and personalized experiences to all customers.
