What is Adobe Campaign?

 

Discover Adobe Campaign's capabilities, especially for managing single and cross-channel marketing efforts.
 
Learning Objectives:
After completing this lesson, you will be able to:
  • Give a high-level introduction to Adobe Campaign
  • Describe the basic capabilities of Adobe Campaign
  • Present examples of its usage

Adobe Campaign allows businesses to create dynamic multichannel campaigns, coordinate them, and deliver them to their customers. They can manage the entire customer journey from one screen, using unified customer profiles to create personalized campaigns. This way, they talk to customers on the channel they want, at a time of their choosing.