What is the Adobe Analytics Cloud?

Introduction of the Adobe Analytics Cloud, its capabilities, and scope.

Learning Objectives:

After completing this lesson, you will be able to:

Outline the different capabilities of Adobe Analytics
Understand the different means of data collection, analysis, prediction, and modeling in Adobe Analytics
Explore the collaboration tools and integrations that expand the usage of the Adobe Analytics Cloud

Adobe Analytics collects and analyzes data to provide better insights to an organization. It serves as the source of truth for organizations using it by showing trends, catching anomalies, and uncovering reasons behind them. Customizable reports and predictive intelligence give it an edge among customer analytics technologies.

The Adobe Analytics value offering is easier and faster access to data, along with smart and easy-to-interpret insights.