What is Adobe Advertising Cloud?

 

Explore the features of Adobe Advertising Cloud as an omnichannel advertising solution that automates and optimizes many tasks. 
 
Learning Objectives:
After completing this lesson, you will be able to:
  • Explain the use of Adobe Advertising Cloud
  • List the capabilities of Adobe Advertising Cloud
  • Provide examples of how Adobe Advertising Cloud can be used

Adobe Advertising Cloud offers one platform for managing and automating all media, screens, data, and creative assets. Better yet, it can manage everything at scale. There is no longer any need to use various systems for different types of media since Adobe Advertising Cloud is an omnichannel solution. Marketers can manage all digital media strategies on one platform, creating meaningful ads and using advanced search marketing tools.

The integration with Adobe Creative Cloud enhances the value of this product by allowing businesses to design creative assets and use them in ads, all from one platform. Adobe Ad Cloud automates media buying, helping businesses efficiently implement their advertising strategies. Not only does it help create relevant experiences for customers, but it also empowers decision-making with forecasts and predictions.