Adobe Experience Cloud is an open platform for customer experience management, offering AI-driven solutions for analytics, marketing, advertising, and commerce. Originally meant for marketing purposes, this platform is mostly geared towards improving the customer experience.

Adobe has integrated several products in one platform, allowing real-time sharing of data between them. This flexible foundation, coupled with their long-term command over end-to-end creative cloud solutions, gives them their edge in the market. Their Experience Cloud products can be used in conjunction with the ones you are currently using, like Adobe Photoshop, XD, Design, etc. This makes the transition smooth and the resulting productivity gains much larger.

Their value proposition is giving businesses a sustainable competitive differentiator—the means to engage their customers in a personalized and consistent manner on all the channels they frequent.