Adobe Audience Manager is used to create and activate audiences for any channel and any device. It is a data management platform in which prospects are divided based on their common attributes, e.g., prospects interested in a budget gaming phone are separated from those who want a high-end luxury phone.
Digging deep into data and combining it with second and third-party sources, Adobe Audience Manager creates new marketable customer segments. These audiences are then used to target customers with personalized experiences. This lesson will outline the main features of Adobe Audience Manager, which will be discussed in greater detail in the next few lessons.
