The Most Popular CRM Clouds Using CRM Marketing Clouds for Current and Potential Customers

Using CRM Marketing Clouds for Current and Potential Customers

 

Explore CRM marketing clouds and their usage for current and potential customers and by organizations of different sizes.
 
Learning Objectives:
After completing this lesson, you will be able to:
  • Describe a marketing cloud
  • Detail how a marketing cloud is used for nurturing leads
  • Explain how a marketing cloud is used for engaging customers
  • Differentiate SMB (Small and Medium Business) vs enterprise marketing clouds

The global customer experience is changing due to new technologies like artificial intelligence and the Internet of Things (IoT). Data from more sources and channels needs to be collected in one place by marketers and analyzed to make smarter decisions. This is where a marketing cloud can be used for the maximum impact.  

This lesson will show you how a typical CRM marketing cloud works. We have collected all the common features of these clouds to create this Marketing Cloud 101 lesson.