Segmentation and Targeting with Adobe Audience Manager Targeting in Adobe Audience Manager

Targeting in Adobe Audience Manager

 

Discover how Adobe Audience Manager is used for targeting, the types of destinations that can be built, and how Destination Builder works.
 
Learning Objectives:
After completing this lesson, you will be able to:
  • Elaborate how Adobe Audience Manager targets audiences
  • List the obstacles to targeting which do not exist in Adobe Audience Manager
  • Outline what benefits businesses receive by using Adobe Audience Manager for targeting
  • Detail the meaning and usage of destinations in Adobe Audience Manager
  • Name the 4 major types of destinations in Adobe Audience Manager
  • Walk others through the Destination Builder interface in Adobe Audience Manager

Marketers use Adobe Audience Manager to organize data into useful segments and then activate them for different channels, devices, and campaigns. Once an audience is activated, personalized content can be targeted at the audience for greater engagement. Since the audiences are built by combining first, second, and third-party data, Adobe Audience Manager enables businesses to target high-value audiences.