Sources, Datasets, and Destinations Sources in Adobe Customer Data Platform

Follow data as it is ingested into Adobe Customer Data Platform, stored in datasets, organized into profiles and segments, and exported to destination platforms.

Learning Objectives:

After completing this lesson, you will be able to:

Explain the process of gathering, organizing, and exporting data in Adobe Customer Data Platform
Define sources, datasets, and destinations as used in Adobe Customer Data Platform
Outline the several types of sources that can be connected to Adobe Customer Data Platform
Map out the types of destinations available in Adobe Customer Data Platform

Adobe Customer Data Platform can ingest data from external sources. This data is then structured, labeled, and stored in datasets based on schemas. The datasets are used to create unified profiles and segments. Finally, profiles, events data, and segments are activated in real time in destination platforms. We will explain each of these concepts in detail below.

Sources, Segments, and Destinations in Adobe CDP