Adobe Advertising Cloud Search is Adobe’s search marketing management solution. It helps marketers find keywords to bid on from millions of available keywords and dozens of search engines. Adobe’s solution offers automation features to complement search marketing management capabilities. Providing read-to-use forecasting tools, Adobe Ad Cloud Search is used to run advanced simulations before formulating the media strategy. The tool optimizes performance, forecasts the performance of keywords, and gives recommendations on how to allocate the search marketing budget.
