Managing Omnichannel Ads with Adobe Advertising Cloud Products Included in Adobe Advertising Cloud

Products Included in Adobe Advertising Cloud

 

A sneak peek into the products included in Adobe Advertising Cloud and their utility, with an emphasis on automation. 
 
Learning Objectives:
After completing this lesson, you will be able to:
  • List the three products included in Adobe Advertising Cloud
  • Define a demand-side platform and describe the Adobe Advertising Cloud Demand-Side Platform
  • Briefly outline the capabilities of Advertising Cloud Search
  • Narrate the usage of Adobe Advertising Cloud Creative

Adobe Advertising Cloud changed the marketing landscape by offering one platform that brings together media, content, and data. Marketers can plan and design omnichannel advertising campaigns to deliver consistent, personalized experiences to their customers. As a result, customers are better engaged with the brand and more of them convert.

Adobe has three products in its Advertising Cloud:

  1. Adobe Advertising Cloud Demand-Side Platform (DSP)
  2. Adobe Advertising Cloud Search
  3. Adobe Advertising Cloud Creative

This lesson will briefly introduce each of these products. The products will then be discussed in detail in subsequent lessons.