Supercharging Marketing with Marketo Engage: An Introduction Overview of Marketo Email Marketing

Overview of Marketo Email Marketing

 

Explore how Marketo Engage can be used to manage and optimize a cost-effective marketing channel—emails. 
 
Learning Objectives:
After completing this lesson, you will be able to:
  • Itemize the different types of emails that can be created and sent in Marketo Engage.
  • Understand personalization capabilities in Marketo Engage.
  • Describe how leads are nurtured along the buyer journey through Marketo email.
  • Detail A/B testing in Marketo Engage.
  • See how online content and online and offline events can be managed with Marketo Engage.

Boasting robust tools for creating and delivering sophisticated email campaigns, Marketo Engage is used extensively by marketers. Marketo email can send scheduled, standalone emails as well. In this lesson, we will discuss each email marketing feature in Marketo Engage.