Marketo Lead Generation and Data Management

Explore the lead and data management features in Adobe Marketo Engage.

Learning Objectives:

After completing this lesson, you will be able to:

Map out the different lead and data management features in Marketo Engage
Understand how to manage a compliant subscription center in Marketo Engage
See how CRM sync works for two-way sharing of data
Realize the power of Marketo lead scoring in measuring the potential of leads
Grasp how Marketo Engage helps in maintaining a healthy marketing database

A marketing automation and management platform like Marketo Engage is only useful if the data it uses is accurate and updated in real-time. Only if the leads are added, scored, managed, and synced correctly can the Marketing and Sales teams use them well. In this lesson, you will learn about the different lead and data management features in Marketo Engage.