Collecting and Analyzing Data with Adobe Analytics Learn about Report Builder in Adobe Analytics

Learn about Report Builder in Adobe Analytics

 

Discover the need for and usage of Report Builder by organizations to undertake deeper data analysis. 
 
Learning Objectives:
After completing this lesson, you will be able to:
  • Describe the utility of the Report Builder add-in
  • List the features of Report Builder
  • Narrate the processes of creating and editing data requests in Report Builder

What Is Report Builder?

Report Builder is a native Microsoft Excel plug-in for Adobe Analytics. It is used to retrieve data from Adobe Analytics and analyze it in an Excel workbook. Customized reports can be built from Adobe Reports and Analytics data and in-depth analysis carried out in Excel worksheets through this add-in. Cells within the worksheet are dynamically accessible by Report Builder. Data analysts and marketers can use this tool to decide how data is presented and updated in the relevant workbooks.

Combining the power of Adobe Analytics with the analysis and visualization tools in Microsoft Excel, Report Builder helps with customized analysis to suit business needs. Moreover, data from multiple sources can be combined in a workbook for holistic analysis. The most important contribution of Report Builder is automatically importing real-time data from Adobe Analytics into Excel spreadsheets, so there is no delay in analysis.