Adobe Campaign Standard is Adobe’s fully cloud-based solution for creating, customizing, delivering, and tracking cross-channel campaigns. These campaigns can be personalized at scale based on the profile, behavior, preferences, and needs of customers. With a visual campaign orchestration interface, it is possible to model and automate the entire marketing process. The intuitive drag-and-drop functionality allows marketers to use it on any device.
The solution can also be integrated with other Adobe Experience Cloud products for consistency, greater customer insights, and better targeting and personalization.
