Orchestrating Email Campaigns in Adobe Campaign Introduction to Adobe Campaign Classic

Introduction to Adobe Campaign Classic

 

Preview of Adobe Campaign Classic and its different functionalities.
 
Learning Objectives:
After completing this lesson, you will be able to:
  • Give others an overview of Adobe Campaign Classic
  • Itemize the features of Adobe Campaign Classic
  • Identify the different parts of the Adobe Campaign Classic dashboard

Adobe Campaign Classic is the original version of Adobe Campaign. Designed with the intention of offering advanced customization options to marketers, it contains all the Adobe Campaign features. This version can be deployed on-premise, be partially hosted, or be used as a fully hosted solution through a browser. Adobe Campaign Classic is used by larger companies that require more customization and have more complex data needs.