Introduction to Reports and Analytics in Adobe Analytics

Grasp the process of creating and customizing reports with Adobe Reports and Analytics.

Learning Objectives:

After completing this lesson, you will be able to:

Explain how Adobe Analytics collects data
Map out the reporting interface of Adobe Reports and Analytics
Summarize how reports can be downloaded, sent, and scheduled in Adobe Reports and Analytics
List the different report types in Adobe Reports and Analytics
Outline how reports can be customized in Adobe Analytics

Reports and Analytics is a web-based tool in Adobe Analytics that is used for reporting and analysis. It is used to provide insights into web, mobile, video, and social channels.

Adobe tracks and collects data using a small Adobe-authorized JavaScript code. The process is quick and occurs while pages load for the visitor. This is what happens:

Data Collection by Adobe Analytics