How Do Companies Use CRMs?

Learn about the growth of the CRM industry, why businesses use CRMs, and the benefits of using a CRM system.

Learning Objectives:

After completing this lesson, you will be able to:

Describe the forecasted growth of the CRM industry
Understand why businesses use CRMs
List the major benefits of using a CRM system

Companies are looking for ways to improve the customer experience and it shows: the customer relationship management market is forecasted to grow to USD 114.4 billion by 2027. 91% of companies with over 10 employees have already deployed a CRM. They are expected to utilize even more features in the future. The major reasons behind this explosive growth are the different functionalities of CRM Suites, the use of cloud-based CRM, and the benefits of using CRMs. As companies around the world move towards digital operations, the demand for different CRMs is expected to grow further.

Why Should You Learn CRMs - Companies