Customers can choose from a range of companies when they want to buy any good or service. Globalization has expanded their choices dramatically, so they are no longer limited to a few local businesses. Their expectations for quality, service, and speed has also increased. So, how can companies create value and differentiate themselves from the dozens of competitors in the market?

They can create great customer experiences to gain loyal customers, which then improves profitability.

The first step for delivering a great customer experience is sorting out the customer service team. This is where a CRM customer service cloud (CRM service cloud) becomes important to manage customer relationships from the initial inquiry to after sales support and recurrent sales.