Adobe Customer Journey Orchestration: The Basics Events, Data Sources and Actions in Adobe Customer Journey Orchestration

Data Sources, Events, and Actions in Adobe Customer Journey Orchestration

 

Discover the process of building journeys in Adobe Customer Journey Orchestration and the roles of events, data sources, and actions in this process. 
 
Learning Objectives:
After completing this lesson, you will be able to:
  • Map out the process of building customer journeys in Adobe Customer Journey Orchestration
  • Note the significance of events for triggering customer journeys in Adobe Customer Journey orchestration
  • List the data sources that can be connected to Adobe Customer Journey Orchestration
  • Explain the use of actions in Adobe Customer Journey Orchestration

Adobe Customer Journey Orchestration creates and manages customer journeys to provide them real-time, relevant experiences. So, how does it work?