Supercharging Marketing with Marketo Engage: An Introduction Cross-Channel Marketing in Marketo Engage

Cross-Channel Marketing in Marketo Engage

 

Learn how cross-channel marketing can be managed in Marketo Engage for a seamless customer experience.
 
Learning Objectives:
After completing this lesson, you will be able to:
  • Grasp cross-channel marketing in Marketo Engage
  • Understand how paid and unpaid marketing can be handled in Marketo Engage

Digital advertising has gained momentum, with a projected $332.84 billion being spent globally in 2020. Coupled with this, customers demand a seamless brand experience across all channels and devices. Therefore, marketers need a solution to help manage cross-channel marketing. Marketo Engage provides such a platform for managing paid and unpaid marketing on all channels. Its integration with Adobe Experience Cloud further expands the features available to marketers.