Connections, Data Views, and Components in Adobe Customer Journey Analytics

Explore the process of analyzing customer interactions and journeys in Adobe Customer Journey Analytics.

Learning Objectives:

After completing this lesson, you will be able to:

List the steps involved in carrying out an analysis in Adobe Customer Journey Analytics
Define connections, data views, and components in Adobe Customer Journey Analytics
Explain the difference between connections, data views, and components in Adobe Customer Journey Analytics
Outline the main tabs of the Adobe Customer Journey Analytics tool

Connections, data views, and components are the building blocks of projects in Adobe Customer Journey Analytics. They form the three basic steps required to analyze any customer interaction in the context of the customer journey. The three steps are:

Connections, Data Views, and Components in Adobe Customer Journey Analytics