Customer Profiles in Adobe Customer Data Platform Building Profiles and Segments in Adobe Customer Data Platform

Building Profiles and Segments in Adobe Customer Data Platform

 

Summarize the process of building profiles and segments in Adobe Customer Data Platform, understanding the process and basic terms. 
 
Learning Objectives:
After completing this lesson, you will be able to:
  • Outline the process of creating profiles in Adobe Customer Data Platform
  • Explain the use of identities and merge policies in creating real-time customer profiles in Adobe Customer Data Platform
  • Map out the process of segmentation in Adobe Customer Data Platform
  • List the types of segmentation available in Adobe Customer Data Platform
  • Identify various sections and features of Segment Builder in Adobe Customer Data Platform

Adobe Customer Data Platform brings together data from various platforms to create real-time customer profiles. These profiles can then be segmented into subgroups with similar characteristics. This lesson will describe some common terms and processes used in Adobe CDP for building profiles and creating segments.