The Benefits and Gains from Using Adobe Customer Data Platform

Explore the business gains of using Adobe Customer Data Platform to unify customer data from multiple platforms.

Learning Objectives:

After completing this lesson, you will be able to:

Narrate the benefits of using Adobe Customer Data Platform
List the problems eliminated by Adobe Customer Data Platform

Adobe Customer Data Platform gathers known and unknown customer data to create real-time, holistic customer profiles. Businesses can use these profiles to deliver personalized experiences to their customers at scale. Recognized as the winner in the customer data platform category by Adweek's Readers' Choice: Best of Tech Awards, Adobe CDA has proven itself in a brief period of time.