Segmentation and Targeting with Adobe Audience Manager The Benefits and Gains from Using Adobe Audience Manager

The Benefits and Gains from Using Adobe Audience Manager

 

Explore the benefits of using Adobe Audience Manager and see how this Adobe tool helps real-life businesses. 
 
Learning Objectives:
After completing this lesson, you will be able to:
  • List the benefits of using Adobe Audience Manager
  • Narrate a real-life example of how Adobe Audience Manager improves business performance

Adobe Audience Manager allows businesses to take full advantage of its most valuable asset: data. Creating focused segments and activating them on all channels, Adobe Audience Manager helps with targeting effectively. Campaigns are more consistent, and customers get relevant experiences. They feel valued and more revenue is generated. In short, Adobe Audience Manager converts data into insights and action to deliver great customer experiences.