The Benefits and Gains from Using Adobe Target

Realize the business value of Adobe Target as a testing and optimization tool.

Learning Objectives:

After completing this lesson, you will be able to:

List the benefits and business gains from using Adobe Target
Relate business gains reaped by real-life businesses by using Adobe Target

Adobe Target helps businesses understand what customers want through testing. Based on the insights from these tests, they personalize experiences for each target segment to increase engagement. Businesses can also use AI (Artificial Intelligence) and automation to personalize at scale using Adobe Target.