The Benefits and Gains from Using Adobe Analytics

Learn about the benefits of using Adobe Analytics and how well-known organizations have employed it to grow their businesses.

Learning Objectives:

After completing this lesson, you will be able to:

Explain why Adobe Analytics is an important data analysis tool
List the major benefits of using Adobe Analytics
Relate business gains from Adobe Analytics to real life success stories

Adobe Analytics is Adobe Experience Cloud’s data collection, analysis, and insight center. Powered by AI (Artificial Intelligence) and machine learning, the insights go beyond obvious trends to finding anomalies and uncovering the reasons behind them. Adobe Analytics can be used to find important insights and create a culture of data-backed decision making.