The Basics of Adobe Customer Journey Analytics Getting Started with Analysis Workspace in Adobe Customer Journey Analytics

Getting Started with Analysis Workspace in Adobe Customer Journey Analytics

 

Understand how Analysis Workspace in Adobe Customer Journey Analytics can be used for cross-channel analysis and how it is different from the workspace in Adobe Analytics. 
 
Learning Objectives:
  • After completing this lesson, you will be able to:
  • Describe the Analysis Workspace feature in Adobe Customer Journey Analytics
  • Mention the key features of the Analysis Workspace in Adobe Customer Journey Analytics
  • Outline the process of creating a new project in Adobe Customer Journey Analytics
  • Map out the process of data analysis in Adobe Customer Journey Analytics
  • List the differences between Analysis Workspace in Adobe Analytics and that in Adobe Customer Journey Analytics

Analysis Workspace is a browser-based tool used by marketers to quickly analyze data, create reports, and share insights. With an intuitive drag-and-drop interface, dimensions and metrics can be added or removed to analyze datasets. Visualizations grant better insights, and the reports can be shared.

Adobe Customer Journey Analytics (CJA) has an Analysis Workspace that is like the one available in Adobe Analytics. This lesson will give a bird’s eye view of Adobe CJA’s Analysis Workspace. It will also point out the differences from the same feature in Adobe Analytics.