Adobe Target Standard vs Adobe Target Premium

A brief discussion about the differences between Adobe Target Standard and Adobe Target Premium.

Learning Objectives:

After completing this lesson, you will be able to:

Name the two Adobe Target versions
Clearly differentiate between Adobe Target Standard and Adobe Target Premium

Adobe Target is part of the Adobe Experience Cloud suite of products. It enables marketers to customize experiences for their audiences after testing them to see which one will perform best for each audience. There are two Adobe Target versions: Adobe Target Standard and Adobe Target Premium. This lesson will show you the differences between the two.