Comparing Adobe Customer Journey Analytics with Other Adobe and Non-Adobe Analytics Tools

Explore how Adobe Customer Journey Analytics works in comparison to other customer journey analytics solutions and learn how it is different from Adobe Analytics.

Learning Objectives:

After completing this lesson, you will be able to:

Explain how Adobe Customer Journey Analytics is different from other business intelligence tools
Narrate the features that are different in Adobe Customer Journey Analytics as compared to Adobe Analytics

Adobe Customer Journey Analytics is a powerful business intelligence (BI) solution. It combines the functionality of Adobe Analysis Workspace with data from the Adobe Experience Platform. Adobe Customer Journey Analytics can combine, filter, break down, analyze, and visualize data from any source.

This lesson will compare it to other solutions to see how it works in different situations. We will also compare Adobe Customer Journey Analytics and Adobe Analytics.