Adobe Audience Manager is a data management platform (DMP). Combining the data sets from different teams and different channels, it removes data silos. This way, Adobe’s DMP serves as the sole source of truth for managing audiences.
Adobe’s data management platform connects touchpoints with customer traits to map customer journeys with the brand. Using these journeys and greater insights about the customers (gained through Adobe Audience Manager), organizations create unique customer profiles. These profiles are then divided into audiences that all their teams can use. As a result, businesses can understand customers better and engage with them where and when they want.
