Managing Omnichannel Ads with Adobe Advertising Cloud Adobe Advertising Cloud’s Demand-Side Platform

Adobe Advertising Cloud’s Demand-Side Platform

 

Explore how Adobe Advertising Cloud’s Demand-Side Platform enables ads across screens, manages the media inventory mix, and powers people-based marketing.
 
Learning Objectives:
After completing this lesson, you will be able to:
  • Describe Adobe Advertising Cloud’s Demand-Side Platform (DSP)
  • Understand the cross-screen planning capability of Adobe Advertising Cloud
  • Outline how Adobe Advertising Cloud’s Demand-Side Platform is used to manage a company’s media inventory mix
  • Explain how Adobe Advertising Cloud enables people-based marketing

Adobe Advertising Cloud’s Demand-Side Platform (DSP) provides one platform to plan advertising strategies, buy media for any screen or channel, measure performance, and optimize strategies. Combined with Adobe Creative Cloud for managing the creative assets and the underlying Adobe Experience Cloud, businesses can deliver personalized experiences to their customers.

Marketers use Adobe Advertising Cloud’s DSP to execute media buys on any medium. They can purchase ad space for mobile apps, online banners, video, audio, search, TV, or offline use. The DSP supports all data types—first, second, third party data, whether it is online or offline. Hence, marketers have all the data they need to build complete customer identities. These identities are then used to plan advertising strategies.

Supporting real-time automation across channels, Adobe Advertising Cloud DSP is used to automate complex advertising strategies. Marketers can control the media inventory they buy from all mediums and ensure the quality and safety of their ads. They also get one platform to monitor the real-time performance of all their ads, which makes optimization efforts faster and more effective.