Adobe Customer Journey Orchestration: The Basics Activities in Adobe Customer Journey Orchestration

Activities in Adobe Customer Journey Orchestration

 

A recap of how Adobe Customer Journey Orchestration works and insight into activities, which form the core of journey design. 
 
Learning Objectives:
After completing this lesson, you will be able to:
  • Describe the configuration required to design journeys in Adobe Customer Journey Orchestration
  • List the types of activities that can be set up in Adobe Customer Journey Orchestration

Journeys in Adobe Customer Journey Orchestration start with configuring an event, then a data source, and next an action. Once these steps are done, the marketer can design the journey. A journey can have several paths, with the customer moving to a path when they qualify for it. Adobe Customer Journey Orchestration offers testing capabilities to check a journey before publishing it. Lastly, businesses can monitor the created journeys after publishing them.

Adobe Customer Journey Orchestration - Journey Flow