Adobe Experience Cloud has changed the game in the marketing field, making it all about managing the customer experience. Curious to know how you can skill up to become a marketing guru with Adobe Experience Cloud? More importantly, why should you?
This learning path will give you an end-to-end introduction to Adobe Experience Cloud. We will show you career paths with their expected salaries and job market demand. In short and easy 5-10 minute lessons, you will get an overview of the platform and its major products. With hands-on tasks and real-life case studies, you will learn how they can be used on their own and how they can be used together. Necessary for anyone new to Adobe Experience Cloud, this module will give you the foundation you need to specialize in any area of this CRM.
Keep coming back to this learning path as we will be adding more content on a weekly basis.
Target Audience: This learning path is for everyone who is interested in learning about Adobe Experience Cloud, from business users to system administrators and developers.
Prerequisites: None, this learning path is for absolute beginners.
Get a bird’s eye view of Adobe Experience Cloud, with an overview of the platform and its major products. Learn how the Adobe Experience Cloud products are used to provide great customer experiences and how they work together. The module rounds up with the benefits and business gains from using Adobe Experience Cloud.
Explore a major building block of Adobe Experience Cloud: Adobe Experience Manager. Learn about all its major features and see how it can be used to create multi-channel content, manage digital assets, create forms, manage permissions, and do much more.
Explore Adobe Analytics as a data warehouse that collects data from any source and analyzes it to present insights. Grasp the significance of Analysis Workspace and Report Builder for analyzing data and creating reports.
A high-level overview of Marketo Engage supercharging marketing efforts. Covering email and cross-channel marketing, smart campaigns, lead and data management, we round it off with an overview of Marketo performance insights and reports.
Understand the usage of Adobe Audience Manager as a database management platform employed for segmentation and targeting.
Discover Adobe Campaign as a tool for designing and orchestrating multichannel campaigns. Briefly touching the two types: Adobe Campaign Classic and Adobe Campaign Standard, the module moves on to describe how email campaigns are created and managed in both.
Introducing Adobe Target as a testing and targeting tool used to deliver personalized experiences to customers. You will learn the different terms and concepts used in Adobe Target as well.
Learn how the Adobe Customer Data Platform provides one unified customer profile for cross-channel and cross-device customer data. Discover how it differs from data management platforms and how profiles and segments are built on this platform.
Discover the omnichannel ad platform that automates media buying, manages ads on multiple platforms, and helps in optimizing paid media campaigns.
Learn about Adobe Customer Journey Analytics and its edge over other analytics solutions. The module will take you over the terms used in this Adobe product and introduce you to the interface.
